2021年英语精读荟萃(基础篇)三

英语精读荟萃(基础篇)三 Passage three(Advertisers Perform a Useful Servi ___ to the Community) Advertisers

英语精读荟萃(基础篇)三 Passage three(Advertisers Perform aUseful Servi ___ to the Community) Advertisers tend to think big and perhaps this is why they’re always ing in for critici ___. Their critics seem to resent them because they have aflair for self-promotion and because they have so much money to throw around.‘It’s iniquitous,’they say,‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big panies are ___. Why don’t they stop advertising and redu ___ the pri ___ of their goods? After all, it’s the consumer who pays…’ The poor old consumer! He’d have to pay agreat deal more if advertising didn’t create ___ss ___rkets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods