Three Questions you Need to Ask About Your Brand
关于品牌的三个重要问题Kevin Keller， Brian Sternthal and Alice Tybout王振宇 译传统的负责品牌定位的营销人员已经对于产品的差别化――即区别于其他竞争对手产
Three Questions you Need to Ask About Your BrandThree Questions you Need to Ask About Your BrandThree Questions you Need to Ask About Your Brand