英语本科生学士学位毕业论文：(广告英语的特征)(中英)

The Language Features of Advertisements Chapter I Introduction 1.1Significance of Research Advertisi

TheLanguageFeaturesofAdvertisements ChapterIIntroduction 1.1SignificanceofResearch Advertisingissomethingthatweareexposedto.Itisalso somethingthatislikelytoaffectmostofusinanumberofdifferent spheresofourlives.Advertisingtakesmanyforms,butinmostofthem languageisofcrucialimportance.Thewordingofadvertisementsis,in mostcases,carefullycraftedtomeetparticularends.Sometimesitis intendedtoinform,butmoreoften,andmoreimportantly,topersuade andinfluence.Advertising,moreover,notonlyinfluencesanyhuman societyinwhichitiswidespreadbutalsoreflectscertainaspectsof thatsociety?svaluesandthatsociety?sstructure. 1.2OrganizationofthePaper Thisthesisconsistsof5chapters.Chapter1istheintroduction ofthethesis.Chapter2setsouttoexplainwhatadvertisementis.In Chapter3,theauthorexplainsNecessityofadvertisementsInChapter4, theauthordoesananalysisinCulturedifferencesinadvertisements. Chapter5theauthormakesasurveyaboutAnalysesofadvertisements 1 Chapter2Whatisadvertisement Atfirstsight,thisquestionmightseemabitsuperfluous.After all,advertisementsarewithusallthetime:wheneverweopena newspaperoramagazine,turnontheTV,orlookatthehoardingsin