网络零售中影响消费者购买意愿因素研究【外文翻译】

外文翻译TResearch on the Determinants of Purcha s ing Intention in Online Shopping ——From the Pe rspe

外文翻译 De TRe onteofing ntion rch thermina ntsInte sePurcha asin Online of nd ctive Trust the rspe Shopping ——FromPea ive Risk rce Ped Ola Author:Hultkrantz ofTechnology Material Source:Chalmers University obtain shoppingproducts comprehensive onlineconsumers can Innot ， they andabout seeingAndmay informationtouching.worrytransaction even bythe offers distrustfulfactorsand Onlineshopping security. transactionsituation withhigh a andcontinent incheappricespurchasing additionproviding perceived risks.So to c o n s u m e r s ’ p s y c h o l o g i c a l for important morestores itis online services meet to ， o f T h i s p r o p o s e s r e q u i r e m e n t s e c u r i t y . p u r c h a s i n g a r t i c l e a intentionmodel influence andpresentsand trust basedriskdevelopment theoriesand perceived onthe ， modelconducted Empiricalresearchbased is scales validationvariances. ofofon t h e o f e x p l o r e i n f l u e n c e s and interviewsurvey.isused questionnaireSEM analysis to s t o r e s ’ b r a n d o n l i n e t e c h n o l o g y m a n a g e m e n t s e r v i c e s s e c u r i t y a n d i m a g e s a l e s ， ， ， ， c o n s u m e r s ’ d i s p o s i t i o n c o n s u m e r s ’ t r u s t o n a n d t r u s t t o their as riskas perceived well ， puts effects intention. articleforwardcreditenhancement purchasing Finallythe ona ， effortsfrom associationenterprisesthe industry framework government involving ，， ， paymentandconsumersandfor third-partyproposes also suggestions the ，， practice. management The thousandsEuropeanand in 2008, globalfinancialcrisis American of doors, countriestheirand stores inretailin manyexportenterprisesChina closed Taobao, winter.represented businessesface traditionalretailChina same theto hasmostimportantoutside growthinretailbusiness substantialonlinebecome the tradeform.that retailinPreviousresearchshowed traditionalsupplementary thethe contactand productscontrol, scholars,actualbusinesses, lack with notthetheofthe and than e-commercerisk consumertransactionstraditionaltransactions, perceived greater. ismuchAccordingIResearch's risk"DevelopmentReport perceived to shoppingthatmorethanrespondents inshows online China,60% 2007-2008, "ofthe and thatshoppingproduct safetyonlineonlineconsumer believe quality theof for problemsand thatthese have hinderedreasononlineshopping,two main the pointsfor network trust asconsumers lack can Summarized beaofof