礼貌规则在商务英语信件中应用的探讨

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礼貌规则在商务英语信件中应用的探讨 Chapter1Introduction 1.1TheBackgroundoftheStudy GeoffreyLeech(1983),arenownedlinguistatthe UniversityofLancaster,maintainedthat,inadditionto cooperation,theremustbesomethingelsethatcommunicators allvalueandfollowinconversations.Aftercareful analysishecametotheconclusionthatpolitenessplaysa vitalroletheretohelppeopletocarryona conversationsmoothly.Therefore,hisideascameintobeing withthePolitenessPrinciple(PP).Leechdiscussedsix maximsinPP,whicharethemaximoftact,themaxim ofgenerosity,themaximofapprobation,themaximof modesty,themaximofagreement,andthemaximofsympathy. Itiscommonlybelievedthatpolitenessprincipleisalso animportantperspectiveindiscourseanalysis(Kasper, 1990).PreviousstudiesofPPareusuallyfocusedon conversations,butmystudyisacasestudyonwritten 13 第页共页