旅游管理专业英语第二版段开成练习及试题及参考答案试卷A答案

旅游英语试卷（A）参考答案Part I Reading Comprehension (10 points)1. D 2. C 3. D 4. A 5. A 6. C 7. B 8. B

A 旅游英语试卷（）参考答案 Part IReading Comprehension (10 points) 1. D2. C3. D4. A5. A6. C7. B8. B9. D10. A Part II Terms Used in Tourism Industry (30 points) Directions: Spell out the following initials and acronyms (10 points) 1. LBO: leveraged buy out 2. MBO: mananagment by objectives 3. CRS: computer reservation system 4. ROI: return on investment 5. EDI: electronic data interchange 6. ERP: enterprise resource planning 7. CNTA: China National Tourism Administration 8. CEO: chief executive officer 9. ADR: average daily rate 10. POS: point of sale Directions: Define the following terms (20 points) 1. synergy: In the business world, it is the concept that the combination of two or more different businesses, activities, or processes will create an overall value that is greater than the sum of individual parts. 2. Delphi Analysis: It is aforecasting technique in which apanel of experts makes predictions about the future regarding aparticular issue. Each panel member makes an individual projection or forecast, and each of the projections is assembled into acomposite report, which is then reviewed by the entire group. 3. Intellectual Property: It is acollective term used to refer to ideas or works in the classes of industrial property or copyright. Industrial property means legal rights in the form of patents, technological inventions, trademarks, industrial designs, and appellations of origin. Copyright means legal rights in the form of literary works, musical works, and artistic works, and in films, books, and performance of performing arts in live form and in any recorded format, including photographs, television or other visual medium. 1