校园零食小铺创业项目计划书

目 录策划书概要提示商业想法 ····································2项目概述 ·······························

.. ... ... 目录 策划书概要提示 ● 商业想法 ····································2 ● 项目概述 ····································3 ● 团队部门协作与执行 ···························4 ● 校园营销环境分析 ···························5 (一) 宏观环境分析 (二) 微观环境分析 ● SWOT分析 ···································5 ● 4PS分析 ···································6 （一） 产品策略 （二） 分销、进货渠道策略 （三） 定价策略 （四） 促销策略 ● 财务分析 ·································11 ● 风险分析及避免方案 ·························13 ● 公益计划 ·······························14 .. 专业学习资料