201651408055_梁淑婷_论文终稿

目录 TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc280005346"1 前言 1HYPERLINK \l "_Toc280005347"2 风险的相关理论 12.

目录 ............................................................. 1 1前言 ................................................. 1 2风险的相关理论 2.1电子商务交易风险的定义 ........................................ 1 2.2电子商务交易风险的分类 ........................................ 1 2.3电子商务交易风险的特点 ........................................ 2 2.4电子商务交易风险的识别和控制 .................................. 2 .......................................... 3 3闲鱼的简介和发展现状 3.1闲鱼的简介 .................................................... 3 3.2闲鱼的发展现状 ................................................ 3 ........................................ 4 4闲鱼用户的交易风险分析 4.1服务风险 ...................................................... 4 4.2产品识别风险 .................................................. 5 4.3信息传送风险 .................................................. 6 4.4支付风险 ...................................................... 6 4.5物流配送风险 .................................................. 6 4.6跑单风险 ...................................................... 7 4.7恶意评价和恶意投诉风险 ........................................ 7 ........................................ 8 5闲鱼用户的交易风险成因 5.1客观因素的原因 ................................................ 8 5.2人为因素的原因 ................................................ 8 ................................... 8 6闲鱼用户的交易风险应对措施 6.1服务风险应对措施 .............................................. 8 6.2产品识别风险应对措施 .......................................... 9 6.3信息传送风险应对措施 ......................................... 10 6.4支付风险应对措施 ............................................. 10 6.5物流配送风险应对措施 ......................................... 10