外文翻译----明星代言人：代言人选择标准的实际案例-其他专业

中文3700字毕业论文（设计）外文翻译题　　目：　　　　　企业运用名人代言的策略研究　　 　一、外文原文标题：CELEBRITY ENDORSERS:SPOKESPERSON SELECTI

3700 中文字 毕业论文（设计）外文翻译 题目： 企业运用名人代言的策略研究 一、外文原文 CELEBRITY ENDORSERS:SPOKESPERSON SELECTION 标题： CRITERIAAND CASE EXAMPLES OF FREDD 原文： Businesses have long sought to distract and attract the attention of potential customers that live in aworld of ever-increasing commercial bombardment. Everyday Americans are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. Ads of all varieties pop up everywhere on streets, in stores and restaurants, and on public transportation. Each of these ads attempts to steal at least afraction of an unsuspecting person's time to inform him or her of the amazing and different attributes of the product at hand. Because of the constant media saturation that most people experience daily, they eventually become numb to standard advertising. The challenge of the advertiser is to find ahook that will hold the subject's, attention and keep them from changing the channel or turning the page. One well-used approach at differentiating advertisements is the use of celebrity endorsements. Celebrities are seen as dynamic individuals with likeable and attractive qualities. The words and sometimes just the image of a popular person will cause many people to stop and pay attention. For years, professional athletes, famous actors, and musicians have been the traditional favorites to feature in advertisements. As the ad market continues to grow and competition becomes fiercer, marketers have turned to new categories of celebrity spokespersons. Notable ex-politicians,