制造企业服务增强战略转型研究——以波音公司为例
制造企业服务增强战略转型研究——以波音公司为例AbstractThe global manufacturing industry is undergoing a significant transfo
—— 制造企业服务增强战略转型研究以波音公司为例 Abstract The global manufacturing industry is undergoing asignificant transformation owing to the rapidly changing business landscape and technological advancements. The article aims to study the service-enhanced strategy transformation of manufacturing companies and analyze the case of Boeing Company. The study shows that the manufacturing industry is shifting towards service-enhanced offerings to maintain acompetitive edge. The Boeing Company's shift towards offering services has propelled the company to an unprecedented level of success. The company has improved customer satisfaction, strengthened brand reputation, and improved revenue through service-enhanced offerings. However, various strategies have been outlined as key drivers towards the success of the company, including investment in technology, talent, and innovation. Overall, companies' strategies must be tailored to meet evolving customer needs, maintain market competitiveness, and increase profitability. Introduction With the rapid advancements in technology and business requirements, the manufacturing industry is continuously being transformed. Over the years, manufacturing companies produced goods primarily by creating new products or improving existing ones, with the primary goal of satisfying customer needs. However, with the rise of competition, companies are searching for creative means of differentiating themselves from the rest to maintain acompetitive edge. Many companies have shifted their focus towards service-enhanced offerings, where they provide services that complement their products to provide acomplete customer experience. One such company that has adopted aservice-enhanced strategy is the Boeing Company. The company was established over several decades ago, primarily focused on manufacturing commercial and military jets. However, the company has recently adopted a service-enhanced strategy and has been wildly successful, with annual revenues of over $100 billion. The company's success has been attributed to its ability to offer an all-inclusive service package from design, production, and after-sale services. This article aims to study the service-enhanced strategy transformation of manufacturing companies and analyze the case of

