考研英语新题型基础练习精选(七)

考研英语新题型基础练习精选（七）　Directions:　　You are going to read a list of headings and a text about preparing in

考研英语新题型基础练习精选（七） Directions: You are going to read alist of headings and atext about preparing in the academic community. Choose the most suitable heading from the list A-F for each numbered paragraph (41-45). The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. (10 points) Today, some 30% of small business owners don’t have aWeb presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality. 41. Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the “door”. 42. Just because you built it doesn’t mean they’ll come: If you aren’t seeing alarge volume of targeted traffic to your site, it’s time to up the ante. 43. Integrate customer loyalty programs and promotions: containing discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site. 44. Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates. 45. Measure your progress: Your site may be live, but how is it performing? Armed with these simple lessons, vow to make your business realize the true promise of the Internet. [A] Amanufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota. [B] One of my past clients had awell-designed physical storefront, solid prices, and quality offerings. However, he wasn’t able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of asite search based on keywords