网络舆论视域下公共关系对城市旅游业发展的影响研究

网络舆论视域下公共关系对城市旅游业发展的影响研究摘要：随着互联网的发展，基于互联网平台的各种网络传播手段日新月异，特别是移动客户端的推广，使得我国网民规模急剧增加，互联网入网普及率不断提高，使得网络舆

网络舆论视域下公共关系对城市旅游业发展的影响研究 ： 摘要 随着互联网的发展，基于互联网平台的各种网络传播手段日新月异，特别是移动客户端的推广， 使得我国网民规模急剧增加，互联网入网普及率不断提高，使得网络舆论不断增多。然而网络舆论又是一 “” 把双刃剑，其自由化和多元化的特点不免会使各种舆情泥沙俱下，在此背景下，公共关系在旅游景区 的生存与可持续发展中扮演着的角色也越来越重要。本文立足于相关理论，从网络舆论视域角度出发，对 具体案例进行分析，进而探讨了网络舆论视域下旅游业中公共关系管理的影响，并提出了借助公共关系管 理促进城市旅游业发展的建议，以期能够为相关管理者提供有价值的参考。 关键词： 网络舆论；公共关系；旅游业；危机管理 Research on the Influence of Public Relations on the Development of Urban Tourism under the Vision of Network Public Opinion XXXXxxx (英文姓名：居中、五号，姓全大写，名第一个字母大写) (居中、小五，段后空一行) SchoolofXXXSouthwestUniversityChongqing400715PRChina ，，， Abstract : With the development of the Internet, various Internet communication methods based on the Internet platform are changing with each passing day, especially the promotion of mobile clients, which has led to asharp increase in the number of Internet users in China, and the increasing penetration rate of Internet access, which has led to an increase in network public opinion. However, online public opinion is a"double-edged sword". Its liberalization and diversification will inevitably lead to all kinds of sensationalism. In this context, public relations plays arole in the survival and sustainable development of tourist attractions. Also more and more important. Based on relevant theories, this paper analyzes the specific cases from the perspective of network public opinion, and then discusses the impact of public relations management in the tourism industry from the perspective of network public opinion, and proposes the promotion of urban tourism development through public relations management. It is recommended to provide avaluable reference for relevant managers. Keywords: network paradox; public relations; tourism; crisis management 1