关于导游生存现状与发展之路的思考——以海南省导游为例 zyd.doc

目 录 TOC \o "1-3" \h \z \u 摘要 Ⅰ关键词 Ⅰ HYPERLINK \l "_Toc402620459" 1 绪论 1 HYPERLINK \l "_Toc402620

目录 ········································································································· Ⅰ 摘要 ······································································································ Ⅰ 关键词 1绪论 ..................................................................... 1 1.1研究背景 ............................................................... 3 1.2选题目的 ............................................................... 3 1.3研究方法 ............................................................... 3 2海南省旅游从业人员的概况 ................................................ 2 2.1准入门槛 .............................................................. 3 2.2薪酬现状 .............................................................. 3 2.3培训现状 .............................................................. 3 2.4组织归属 .............................................................. 4 3海南省导游人员的生存环境分析 ............................................ 4 3.1旅行社 ................................................................ 4 3.1.1低水平重复旅游线路 .................................................. 4 3.1.2专业分工不清 ........................................................ 5 3.1.3内部管理能力差 ...................................................... 5 3.1.4建立诚信机制 ........................................................ 6 3.2旅游者 ................................................................ 6 3.3旅游景点 .............................................................. 7 4海南省导游从业人员生存危机及对策分析 .................................... 8 4.1加强导游人员自身的学习和改变 ......................................... 8 4.2建立以人为本的培训体系 ............................................... 8 4.3关系的处理 ............................................................ 8 4.3.1导游与游客 .......................................................... 8 4.3.2导游与旅行社 ........................................................ 9 4.3.3导游与管理机构 ..................................................... 10