有关商务英语考试口语解读

有关商务英语考试口语解读 　　Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetic

有关商务英语考试口语解读 Last but not least, cultural stereotypes are also a powerful selling tool. Acosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy areliable car, there’s no better label than ‘made in Germany’. These national associations can also be exploited at the point of sale. Playing French music in supermarkets, for example, is proven to improve the sales of French wine. All in all, if you want to suessfully promote an imported brand, you need to give your customers agood reason to try something alittle bit more exciting than their own home brands. Brand No idea Brand awareness Brand aeptability Brand preference Brand insistence brand Benefits: Lower the cost on marketing Retailers are fond of this kind of brand, no need bargain High quality, high price, more profit