厦门某项目市场分析报告

目录 TOC \o "1-2" \h \z \u HYPERLINK \l "_Toc75860501" 壹、市场篇 PAGEREF _Toc75860501 \h 1 HYPERLINK \l

目录 .................................................................................................................................. 1 壹、市场篇 .......................................................................................................... 1 一．厦门市房地产形势 .......................................................................................................................... 2 二．客层来源 .................................................................................................................................. 3 貳、分析篇 .................................................................................................. 3 一．厦门市高层房地产分析 ...................................................................................................... 3 二．厦门目前高层的现状 .......................................................................................................... 4 三．酒店式公寓的现状 .................................................................................................................. 5 四．市调个案分析 .................................................................................................................................. 6 叁、产品篇 .......................................................................................................................... 6 一．工程概况 .......................................................................................................... 6 二．工程经济技术指标 .......................................................................................................... 6 三．工程周边配套情况 ............................................................................................................ 7 四．工程SWOT分析 .......................................................................................................................... 8 五．产品定位 .......................................................................................................................... 9 六．产品定价 ................................................................................................................................ 11 肆、行销篇 ........................................................................................................................ 11 一．总体策略 ........................................................................................................................ 11 二．价格策略 ........................................................................................................................ 12 三．行销通路 ........................................................................................................................ 13 四．业务执行 .................................................................................................... 22 五．行销架构及人员背景