房地产行业市场调研与营销

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目录 目录 ————————……————————————————————————————……………………………… …………………………………………………………..1 .............................................................................................................................. 443 综述 ................................................................................................................................ 4 一、前言 .................................................................................................................... 553 二、研究方法简介 1. ....................................................................................................................... 5 研究背景说明 2. ............................................................................................. 66 抉策地产研究指标体系说明 .............................................................................................................................. 77 三、延伸服务 ...................................................................................................................................... 88 四、报告 ................................................................................................................................................ 8 摘要 1 .............................................................................................. 883 、房地产需求上升势头强劲 .............................................................................................................. 1010 第一节市场容量分析 2003 ................................................................................. 10 一、年南京市房地产市场容量分析 2003 ..................................................................................... 1010 （一）年的商品房市场容量 1. ........................................................... 103 拆迁购房仍然处于南京房地产需求的主导地位 2. ............................................................................................... 113 投资者比例波动较大较快 3. ............................................................................................... 11113 结婚购房比例比较稳定 4. ....................................................................... 11113 改善居住环境群体需求比例变化较小 5. ................................................................................................. 1111 城市化进程等购房需求 ................................................................................................ 123 （二）存量商品房市场容量 2003 ....................................................................... 12123 二、年南京房地产市场交易状况分析 1. 2003 .................................................................................. 12123 年商品房已实现需求状况 2. ....................................................................................... 133 商品房交易量的历年增长情况 3. 2003 ...................................................................................... 13133 年未实现需求状况分析 2003 ................................................................................................... 14143 三、年需求结构分析 1. ........................................................................... 14143 各片区的结构比例及季度变化情况 2. ................................................................................... 15153 楼型层次及季度比例变化分析 3. ............................................................................... 16163 商品房价格档次及季度变化情况 ............................................................................................................ 17173 第二节 产品结构分析 2003 ................................................................................................... 17173 一、年市场供给总量 1. ................................................................................................... 17173 商品房开发持续增长 2. ................................................................................................... 18183 土地资源的供给状况 3. 2003 .............................................................................................. 19193 年存量房供应状况 4. ............................................................... 19193 经济适用房和中低价商品房开发建设情况 2003 ....................................................................... 20203 二、年房地产供应结构以及供需分析 1. 2003 .................................................................. 20203 年南京市房地产市场总体供需分析 2. ................................................................................................... 20203 各区域供需结构分析 3. ............................................................................................... 22223 价格层次供需结构分析 4. ....................................................................................................... 23233 楼型供需结构分析 1/ 70