剑桥商务英语中级考试真题

剑桥商务英语中级考试真题 为了让大家更好的学习商务英语BEC考试，给大家了BEC商务英语中级考试真题,下面就和大家分享，来欣赏一下吧。 THE ART OF PERSUASION 'Let me se

剑桥商务英语中级考试真题 为了让大家更好的学习商务英语BEC考试，给大家了BEC商务英语 中级考试真题,下面就和大家分享，来欣赏一下吧。 THE ART OF PERSUASION 'Let me send you our brochure' is probably the most monly used phrase in business. But all too often, it can spell the end of acustomer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that abrochure has usually been produced for no other reason than that the petition has one. However, with alittle research, it often transpires that what the client wants is amixture: part mail shot, part glossy corporate brochure and part product catalogue -a bination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet