咖啡厅营销策划1

目录一、方案背景···································2 二、市场状况分析·······························2（一）消费者需求分析·····

目录 ···································2 一、方案背景 ·······························2 二、市场状况分析 ···························2 （一）消费者需求分析 ·····························3 （二）目标人群分析 ···························3 1.商务人士和游客 ···························3 2.环境特别需求者 ·······························3 3.追求时尚者 ·······························3 （三）竞争者分析 ·····························3 三、项目执行及分析 ···························4 （一）产品和服务描述 ·································4 1.产品介绍 ·································4 2.服务描述 ·································4 （二）地点选择 ·································5 （三）管理方式 ·································5 （四）推广计划 ·································5 1.广告宣传 ·································5 2.事件营销 ·································6 3.服务营销 ···································6 四、参考文献