《火锅店服务营销策略的案例分析报告》

火锅店服务营销策略的案例分析报告 TOC \o "1-5" \h \z 摘要 1Abstract 2HYPERLINK \l "bookmark4" \o "Current Documen

火锅店服务营销策略的案例分析报告 1 摘要 ......................................................................... Abstract .............................................................................................................................................. 2 13 导言 ....................................................................... 1.1 3 研究背景 .................................................................. 1.2 3 研究目的及意 .............................................................. 23 基础理论概 ................................................................. 2.1 3 营销策略的概念 ............................................................ 2.2 4 网络营销 .................................................................. 2.3 5 锅店当前情况的调查 ..................................................... 3.15 当地环境的调研 ............................................................ 3.26 对火锅店当前情况的调研 .................................................... 46 对火锅店当前问题汇总 ....................................................... 58 对火锅店当前问题解决方案和未来发展的提议 ................................... 5.1 8 服务问题 .................................................................. 5.2 9 环境问题 .................................................................. 5.3 1() 口味问题 ................................................................ 5.4 10 店铺名气 ................................................................. 5.5 11 对店铺未来发展的提议 ..................................................... 13 参考文献 .................................................................... 谢录 录 致附 附