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...wd... 医疗器械 推广方案书 目录 一．环境分析··············································3 1.1 国内环境 1.2社会文化环境 1.3政策环境 1.4经济环境 1.5竞争环境 二. 营销策略方案· ·········································6 2.1推广策略 2.2促销策略 2.3体验营销策略 2.4竞争策略 2.5价格策略 2.6渠道策略 三．产品定 位··············································1 1 3.1消费群体定位