英语专业论文 电影方面

Content TOC \o "1-5" \h \z HYPERLINK \l "bookmark2"Introduction 1The current situation of the fi

Content Introduction .................................................................................................................... 1 1 ThecurrentsituationofthefilmmarketinChina ....................................................... 3 1・1ThecurrentsituationofChinesefilmsmarketingstrategy ......................... 3 2 TheproblemsofthemarketingstrategyinChinesefilmindustry ......................... 4 3 movie-centricmarketingstrategy ........................................................... 4 4 Thelowdegree-specializationofmarketingstrategy .................................... 5 5 Lackingdiversifiedmarketingmode ...................................................... 6 6 PolicyriskofChinesefilms .................................................................... 6 7 TheanalysisofmarketingsituationofHollywoodfilmmarket ................................. 7 2. BriefintroductionofHollywoodfilmindustry ................................................. 7 5 3. ThepresentsituationofHollywoodfilmsshowingandreleasing .................. 7 4. ThepresentmarketingsituationofthefilmderivativeproductinHollywood. 8 2.4ThepresentmarketingsituationofproductplacementinHollywood ............... 8 8 TheenlightenmentofHollywoodfilmmarketing ...................................................... 9 1.. Consumer-centricstrategy ............................................................................... 9 2.. Brandingstrategy .............................................................................................. 9 3.. Internationalmarketingstrategy ..................................................................... 10 4.. Wordofmouthmarketingstrategy ................................................................. 11 5.. ThesuggestionsforChinesefilmmarketingstrategy .................................... 11 2.3 Moreimportancetomarketingsection ................................................. 11 2.4 Variousadvertisingformsandpromotiontools ................................... 11 2.5 Improvementandcompletenessoftheshowingandreleasingsystemof Chinesefilms ................................................................................................. 12 2.6 SuggestionsaboutChina'smoviedatemarketingstrategy .................. 12 Conclusion ................................................................................................................... 13 Bibliography ................................................................................................................ 14