英语阅读 Covergirl unveils empowering brand update

英语阅读 Covergirl unveils empowering brand update 　　It may have been founded 60 years ago old, but US c

英语阅读Covergirlunveilsempoweringbrandupdate Itmayhavebeenfounded60yearsagoold,butUS cosmeticsgiantCovergirlisprovingthatyou'renevertoo oldtoreinventyourself. TheCoty-ownedmakeupbrand,whichhasbeenattracting attentionrecentlybysigningupadiverserosterof ambassadors,hasunveiledthenew,empoweringslogan"IAm WhatIMakeUp,"andaheadlinecampaigntogowithit. "Thisisbiggerthananewcampaignoratagline,"said UkonwaOjo,SVPCovergirl,Coty,inastatement."Wehope tosparkaprovocativedialoguethatshiftscultural assumptionsaboutwhen,where,howandwhypeoplewear makeup." Tomarkthemilestone,thebrandhascreateda long-formfilmcalled‘MadeintheMirror'thatstarssix ofits‘Covergirls'--manyofwhomhavebeenannounced overthepastfewmonths.Thevariedlineupofwomennow representingthepanyincludeschefandTVpersonality AyeshaCurry,actressandstarIssaRae,singerKatyPerry, personaltrainerMassyArias,professionalmotorcycleracer ShelinaMoredaand69-year-oldmodelanddieticianMaye Musk.AordingtoCovergirl,theywerechosenforbeing "boundary-breakers,culturalchange-agentsandtrue makeup-lovers." Theoverhaul,whichaimstoencourageauthenticityand