沈亿超_201811110228_体验型乡村旅游产品开发浅议以浙江省嘉善县丁栅镇为例.docx

目 录摘要 1关键词 11 前言 22体验型乡村旅游产品的相关概念及理论基础 22.1 相关概念 22.1.1 乡村旅游的概念与特征 22.1.2 体验型乡村旅游的含义与特征 32.2 理论基

目录 摘要 ··································· 1 关键词 ·································· 1 1前言 ·································· 2 2体验型乡村旅游产品的相关概念及理论基础 ················· 2 2.1相关概念 ······························ 2 2.1.1乡村旅游的概念与特征 ························ 2 2.1.2体验型乡村旅游的含义与特征 ····················· 3 2.2理论基础 ······························· 3 2.2.1体验经济理论 ···························· 4 2.2.2马斯洛需求层次理论 ························· 4 2.2.3旅游产品生命周期理论 ························ 4 2.2.4旅游可持续发展理论 ························· 5 3嘉善县丁栅镇体验旅游产品开发条件分析 ·················· 5 3.1嘉善县丁栅镇概况 ··························· 5 3.2嘉善县体验旅游产品开发现状 ······················ 6 3.3嘉善县丁栅镇体验旅游SWOT分析 ···················· 6 3.3.1优势 ································ 6 3.3.2劣势 ································ 6 3.3.3机遇 ································ 6 3.3.4威胁 ································ 7 4嘉善县丁栅镇体验型乡村旅游产品开发与设计 ················ 7 4.1开发指导思想 ····························· 7 4.2开发原则 ······························· 7 4.2.1突出主题原则 ···························· 7 4.2.2注重体验性原则 ··························· 7 4.2.3因地制宜原则 ···························· 7