Unit 3 大学体验英语第二册电子教案

Unit Three AdvertisingLearning Objectives1. Listen and Talk about the advantages and disadvantage

Unit Three Advertising Learning Objectives 1. Listen and Talk about the advantages and disadvantages of advertising 2. Grasp the main idea of the two passages 3. Master the key language points 4. Write about why people fall victim to advertising 5. Learn about conjunctions and connective words 6. Learn to write apersonal ad Passage AThe Victim I. Pre-reading Tasks A. Introductory Questions How often do you shop for clothes? 1. Do you always follow fashion when buying clothes for yourself? Explain 2. Do you think the clothes one wears define what kind of person he or she is? 3. Explain B. Introductory Remarks The author once was acompulsive shopper, and might even be addicted to shopping. She tended to buy more clothes than she needed, and often looked for famous brands, and even discounts. Later in her life, when she became amarketing student, this helped her understand how much her shopping was influenced by advertising. This influence began to be felt in middle school when she became concerned about her appearance. As an adult she was more aware of her motiveswhile shopping, but was still influenced by advertising, consciously or subconsciously. The conclusion drawn by the author is: nobody can escape the influence of advertising. Advertising uses our weaknesses and insecurities against us, and makes us want to be more attractive, popular, or loveable. It makes us uncomfortable with who we are, and makes us want to be like the models in the ads. Thus we may buy things that we think are "new, cool, or hot." II. While-reading Activities A. Language Points 1. shop-a-holic: Ashop-a-holic is acompulsive person who finds great joy in shopping, almost to the point of being ahobby, but finds it hard to stop shopping and buys things that are not needed. 2. fashion: n. the way of dressing or behaving that is considered the best at acertain time eg. 1) Fashions have changed since Iwas agirl.