201651408117萧栩满论文

目录TOC \o "1-3" \u 1 前言 PAGEREF _Toc16684 12 定价策略概述 PAGEREF _Toc25920 22.1 定价策略的概念 PAGEREF _Toc192

目录 ........................................................................................................ 1前言1 ........................................................................................ 2定价策略概述2 定价策略的概念 2.1 .............................................. 2 定价策略的作用 2.2 .............................................. 2 定价策略类型 ................................................................................................ 2.32 3 ................................................................ 盒马鲜生定价策略问题分析4 盒马鲜生简介 3.1 ................................................ 4 盒马鲜生定价策略分析 ................................................................................ 3.25 成本加成定价策略 3.2.1 ...................................... 5 心理定价策略 3.2.2 .......................................... 6 统一定价策略 3.2.3 .......................................... 7 动态定价策略 .................................................................................... 3.2.47 ................................................................ 4盒马鲜生定价策略优化措施8 成本加成定价策略的优化 4.1 ...................................... 8 心理定价策略的完善 4.2 .......................................... 9 差别定价策略的使用 4.3 .......................................... 9 动态定价策略的完善 .................................................................................. 4.410 5结论 ................................................... 10