浅谈商业海报设计中创意的发掘

浅谈商业海报设计中创意的发掘摘 要当今社会是一个发展迅速的消费时代，各类商品总会出现各种各样的广告，无论是在城市、乡镇或者农村，我们日常生活中所接触到的商品都需要广告设计。海报是一种传播信息方方式，但

浅谈商业海报设计中创意的发掘 摘要 当今社会是一个发展迅速的消费时代，各类商品总会出现各种各样的广告，无论是在城 市、乡镇或者农村，我们日常生活中所接触到的商品都需要广告设计。海报是一种传播 信息方方式，但商业海报是一种营销手段，也是一种特殊的营销手段。这种特殊又有效 的营销手段自然会吸引各大企业商家的目光同时使他们了解到海报设计的重要性，这不 仅推动社会经济发展，同时还对海报的设计的要求提高了很多。海报设计不只单纯的设 计，同时还包含着很多内容，不仅需要开拓创新，还要将美与艺术相结合来突出、衬托 商品的特点，最重要的是达到营销目的。 海报作为一种重要的信息传播方式充斥在我们的日常生活中。在广告传播的过程中，生 活中的每一个人都有可能成为该广告的潜在消费人群。海报具备简单又直观的特点，所 以无论以哪种方式来传达信息都是极其快速又直接的。在海报的设计使用中，独一无二 的创意能够为该海报所展示的商品带来无法想象的经济效益。 海报的直观性使其具备了 。当然，在商业海报的设计过程以及结果中，创意更是占据的不可 不可替代的商业价值 替代的位置。 关键字：商业海报、创意、消费者 Abstract Today's society is arapidly growing consumer era, all kinds of goods will appear a variety of advertising, ,in our daily life both in the city and town living in rural areas are exposed to commodity need to advertising design. With the rapid development of social economy, the way people access to information is also diversified. Commercial poster as an effective means of marketing, its particularity has attracted more and more attention, major companies have realized the importance of the poster design, and also to design personnel put forward higher requirements. The design of commercial posters to include alot of content, the design style should have innovation, appearance and content of both the principle embodies the enterprise culture and philosophy, highlighting the characteristics and value of products, to achieve the perfect combination of goods and art, so as to enable enterprises to achieve the ideal effect of publicity. As an important way to convey visual information, posters are full of our daily life. In the process of advertising communication, everyone in life is likely to become the potential consumer groups. Poster with its simple and intuitive creativity, regardless of graphics or color, can quickly pass akind of language or behavior can not replace the expression of information. In the use of poster design, unique creativity can bring unimaginable economic benefits for the poster display of goods. The intuition of the poster makes it have irreplaceable commercial value. Of course, in the design process and the results of commercial posters, creativity is an irreplaceable position. Keywords: CommercialPostercreativityconsumer 、、、 绪论 海报是视觉传达设计中的一种表现方式是通过排版、色彩、文字、图形等元素的相互结 ，商业海报需要利用这种强烈的视觉感来 合和构成组成一个版面来传达信息吸引消费者 勾起消费者的消费意识，从而将产品推广出去。创意又是商业海报设计中最为重要的 一点，有了好的创意才会有好的商业海报作品。 商业海报是为了达到宣传企业文化及商品，商业服务而发布的商业广告海报，商业海报