管理类毕业论文 Strategic management外文 英文

Strategic managementStrategic or institutional management is the conduct of drafting, implementing a

Strategicmanagement Strategicorinstitutionalmanagementistheconductofdrafting,implementingand evaluatingcross-functionaldecisionsthatwillenableanorganizationtoachieveits long-termobjectives.[1]Itistheprocessofspecifyingtheorganization'smission,vision andobjectives,developingpoliciesandplans,oftenintermsofprojectsandprograms, whicharedesignedtoachievetheseobjectives,andthenallocatingresourcesto implementthepoliciesandplans,projectsandprograms.Abalancedscorecardisoften usedtoevaluatetheoverallperformanceofthebusinessanditsprogresstowards objectives. Strategicmanagementisalevelofmanagerialactivityundersettinggoalsandover Tactics.Strategicmanagementprovidesoveralldirectiontotheenterpriseandisclosely relatedtothefieldofOrganizationStudies.Inthefieldofbusinessadministrationitis usefultotalkabout"strategicalignment"betweentheorganizationanditsenvironmentor "strategicconsistency".AccordingtoArieu(2007),"thereisstrategicconsistencywhen theactionsofanorganizationareconsistentwiththeexpectationsofmanagement,and theseinturnarewiththemarketandthecontext." Strategicmanagementisanongoingprocessthatevaluatesandcontrolsthebusiness “ andtheindustriesinwhichthecompanyisinvolved;assessesitscompetitorsandsets goalsandstrategiestomeetallexistingandpotentialcompetitors;andthenreassesses eachstrategyannuallyorquarterly[i.e.regularly]todeterminehowithasbeen implementedandwhetherithassucceededorneedsreplacementbyanewstrategyto meetchangedcircumstances,newtechnology,newcompetitors,aneweconomic environment.,oranewsocial,financial,orpoliticalenvironment.” Strategyformulation Strategicformulationisacombinationofthreemainprocesseswhichareasfollows: Performingasituationanalysis,self-evaluationandcompetitoranalysis:bothinternal • andexternal;bothmicro-environmentalandmacro-environmental. Concurrentwiththisassessment,objectivesareset.Theseobjectivesshouldbe • paralleltoatime-line;someareintheshort-termandothersonthelong-term.This involvescraftingvisionstatements(longtermviewofapossiblefuture),mission statements(therolethattheorganizationgivesitselfinsociety),overallcorporate objectives(bothfinancialandstrategic),strategicbusinessunitobjectives(bothfinancial andstrategic),andtacticalobjectives. Theseobjectivesshould,inthelightofthesituationanalysis,suggestastrategic • plan.Theplanprovidesthedetailsofhowtoachievetheseobjectives. Strategyevaluation Measuringtheeffectivenessoftheorganizationalstrategy,it'sextremelyimportantto • conductaSWOTanalysistofigureoutthestrengths,weaknesses,opportunitiesand