电视方言新闻的市场与文化分析

电视方言新闻的市场与文化分析沈育霞摘 要：电视方言新闻作为一种“特殊的新闻表达方式”在媒介市场竞争中争得了一席之地而引起了各界的__。本文通过对电视方言新闻的市场和文化分析，从电视方言新闻作为一种市

电视方言新闻的市场与文化分析 沈育霞 摘要： 电视方言新闻作为一种“特殊的新闻表达方式”在媒介市 场竞争中争得了一席之地而引起了各界的__。本文通过对 电视方言新闻的市场和文化分析，从电视方言新闻作为一 种市场策略和文化策略的两个角度，简单__了它产生的背 景和原因，分析中得出，电视方言新闻在媒介市场竞争和 地域文化的背景中诞生并发展，在一定程度上取得了成功， 但也具有市场空间有限，易造成文化区隔等现实瓶颈和自 身缺陷，并由此提出了促进它健康发展的几点建议。 关键词： 电视方言新闻 新闻表达方式 收视率 文化认同 文化区隔 The ____ysis in The __rket and Culture Field of TV Dialect News Abstract: TV dialect news as a" special way of the news expression ", has aroused the attention from all circles among the __rket competition in media. By ____ysing in the __rket and culture field of TV dialect news, this text will comb the background and reason briefly that it produ__d , from two angles of it as a__rket tactics and a culture tactics.Drawing to ____ysing, TV dialect news was born and developping among the background of __rket competition and the region of culture in media, and it has achieved suc__ss to a__rtain extent.But it also has defect and realistic obstacles,such as limited spa__ to develop, and apt to cause cultural estrangement ,etc. This text put forward some suggestions of protecting the healthy development of TV dialect