浅析旅游者消费行为模式及影响因素

AbstractIn this paper, tourism consumption behavior based on the related literature as a starting po

Abstract In this paper, tourism consumption behavior based on the related literature as astarting point, with the development of tourism exit for background , analyzing tourism consumption behavior patterns. Through analysis the influence of tourist consumption behavior from tourist motives and tourists personality characteristics such as gender, age and of consumer behavior and tourist perception.To summarize our tourism consumption behavior characteristic and tourism consumption behavior patterns of influencing factors.The discussion content of this paper will help government departments, Scientific and effective management of China's tourism and help the market main part(tourism industry) and orderly competition and healthy development, Also helps to ordinary citizens tourist resorts in full of choices and rational consumption. Key Words： tourist,consumer behavior,pattern，influence factors