精选面试技巧培训资料英文版

Case Questions Case questions are most commonly used in consulting interviews, but they can be used in other situations, such as in interviews for marketing positions with consumer goods companies. Simply put, acase interview is the analysis of abusiness question. Unlike most other interview questions, it is an interactive process. Your interviewer will present you with abusiness problem and ask you for your opinion. Your job is to ask the interviewer logical questions that will permit you to make adetailed recommendation. The majority of case interviewers don't have aspecific answer that you, the candidate, are expected to give. What the interviewer is looking for is athought process that is at once analytical and creative. Here's asample case question: You are advising acredit card company that wants to market aprepaid phone card to its customers. Is this agood idea? You: What is the role of our company? Do we simply market the card or must we create them ourselves? Interviewer: This card will be co-marketed with an outside phone company. We don't need to perform telecommunications functions. You: What are our expenses connected with the card? Interviewer: We must pay 15 cents for every minute we sell. We also have to pay $1.00 as astart-up cost for the card and card systems. You: What are our marketing expenses? Interviewer: We normally use slips of paper that are attached to the backs of our credit card payment envelopes. We sometimes also send customers adirect mailing -in aseparate envelope. Or we can have telemarketers call selected customers. You: What's the cost of each of these marketing techniques, and what is their response rate? Interviewer: Telemarketers have a2 percent response rate, and cost $1.00 per call. Direct mailings cost us 40 cents per mailing and have a0.50 percent rate of response. Our payment attachments have a0.25 rate of response, but only cost us 5cents each. You: I'm going to assume we will sell one-hour phone cards. That will cost us $9.00 for the minutes and adollar per card -so each card costs us $10. Interviewer: That sounds reasonable.