酒店及旅游业的战略管理同学们

Dear Strategic Management Class, Re: Strategic Management for Hospitality and Tourism Welcome to

Dear Strategic Management Class, Re: Strategic Management for Hospitality and Tourism Welcome to the course! My name is KS, your lecturer for the forthcoming module on Strategic Management. This email message is trying to serve 2purposes: 1. To say Hello! To greet you and 2. To request you do some warm ups so that we can be more well prepare for this intensive course. So, here are something that Iwould like each of you to do and bring to the classroom: a. Newspaper or magazine collection -try to collect some local newspaper clippings about the recent hotel, restaurant and tourism developments in your local area (in your city or your province). Bring them with you. b.Identify an IDEAL hotel or chain of hotels of your choice, write (in about 50 words) why it is your ideal choice (why you love it). Show me some pictures, brochures, materials if you can. c. Finally, THINK about the following questions before you come to class (if you are on your way to the classroom -not necessary to write them down): i) Is there aclear strategy found in the newspaper clippings (based on a)? ii) If so, is it agood strategy? iii) If not, it is necessary or useful to have one? Why? iv) Is your ideal hotel mentioned in (based on b) has aclear strategy? v) So ... actually, what is aStrategy? Define. As it will be an intensive week, your early preparation may help you to tune yourself better (I will call it "Strategically Intended &Fit") for the course. So Iwill see you in the classroom on 30th October (Monday). Best regards, KS Robert Lai Visiting Lecturer Strategic Management