GMAT作文230

GMAT优秀作文精选230 　　The panys marketing department remends discontinuing a deluxe air filter and concent

GMAT优秀作文精选230 The panys marketing department remends discontinuing a deluxe air filter and concentrating advertising efforts on an economy filter, which requires replacement more often than the deluxe model. This remendation is based on reports showing that sales of economy filters, and pany profits, have dropped significantly since the pany began manufacturing and marketing the deluxe filter six months ago. The marketing departments argument is specious in three important respects. First, the marketing department assumes that if the pany discontinues the new deluxe air filter, customers will resume buying its economy filter. This assumption may not be correct. Customers who prefer the deluxe model may do so because it requires replacement less often. Thus, instead of buying the panys economy filters again, these customers may just as likely turn to apetitor for aproduct similar to the deluxe model. In this event, the result would be lower profits. Secondly, the marketing department fails to recognize alternative strategies that might enhance profits more than discontinuing the deluxe filter would. It is possible that lowering the price of the economy model, raising the price of the deluxe model, or both, may actually maximize profits. Alower-priced economy filter might lure customers