电子商务挑战传统商店

电子商务挑战传统商店Onlinesalesnowrepresentasmuchasone-tenthofallretailsalesintheUnitedStates.

电子商务挑战传统商店 Onlinesalesnowrepresentasmuchasone-tenthofallretailsalesintheUnitedStates.This hasledtraditionalstorestoseeknewtokeepcustomersloyal. waystheir LynneShanerusedtheInternettobuyeverythingsheneededweddingandholiday forher giftshusbandandstep-daughter.Otherthanfood,90percentofpurchasesweremade forherher onhomecomputer. her "Ifindthat,bybeingabletogoonlineandchoosethethingsthatIneedtochoose,andhave themdeliveredtomerightatmydoorstep,Ieliminateallthedriving,allthecrowds,allthe noiseofthat,andIgetabetterselection." usually TherearealotoflikeExpertssayAmericanonlineshoppinghitinboth peopleher.records NovemberandDecember.Fifty-sevenpercentofAmericanshaveboughtsomething electronically. Storeownersthatthisgrowingamountofonlinesaleswillbusiness. worryhurttheir UniversitymarketingprofessorEdMcLaughlinsaystheybeworried.Hespoke Cornellshould toVOAbySkype. "Anythingthatcanmoveonline,will.Andit'sjustamatteroftime." ProfessorMcLaughlinsaystraditionalstorescankeepcustomersbysellinggoodslike their clothing,whichbuyersmaywanttoseeandtryonbeforepurchasing.Hesaysthestorescould alsoofferthingsthataredifficulttoship.Healsosayssomestorescancustomersby please tosetuporrepairelectronicproducts. offering BillisthefounderofShopperTrak.Hisbusinessstoreslearnabout Martinhelpstheir customers.HetoldVOAbySkypethattraditionalstoresofferasocialexperiencethatsome enjoy. people "Thereisstillalotofemotioninthebuyingdecision,youknow,thatplace. takes Oftentimes,youknow,needthatlastsenseof,Boy,thisisexactlywhatIwant'--that you feelingbeforeyou'rereadytowithmoney,andyoucan'talwaysgetthaton-line.It'sarather part coldprocess." Billsaystraditionalstorescanprovidegoodstobuyersmore-quicklythanonline Martin stores.Andsomeretailersareusingwebsitestopersuadetovisitstores. peopletheir Whilee-commerceworriessomebusinessowners,theonlydeliverylike worryforservices